Master of Science in Biotechnology Program, UW-Madison

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Course Descriptions

Business of Biotechnology:
Commercialization Pathways


  • Fabio Gaertner, Ph.D.
  • Cheryl Vickroy, M.B.A.
  • Russ Coff, Ph.D.
  • Martin Ganco, Ph.D.
  • It's biotechnology's biggest challenge—evaluating opportunities, selecting high-potential candidates and taking them to market successfully.

    This course examines the process every step of the way, building on the assessment tools from your first business course.

    You'll learn how to evaluate the potential of a product or technology in light of the organizational resources required for full commercialization.

    From leadership, legal, finance and accounting to negotiation, licensing, product development and marketing, you'll analyze the resources required to build and sustain a successful product or organization.

    Then you'll use your knowledge to create a business development plan that assesses the feasibility and estimate the economic potential of a specific opportunity.

    Here are some of the topics taught in this course:

    Session Topics from Fall 2020

    Session 1: Course Introduction; Intro to Value Creation through Technology Commercialization and Guest Speaker on IP Strategies and Introduction to Business Law

    Session 2: New Venture Creation, continued, Including New Product Development and Funding Sources Panel

    Session 3: Capital Budgeting and Investment Decisions

    Session 4: Forecasting Cash Flows and Valuation

    Session 5: Strategic Alliances

    Session 6: Managing People (Human Resource Management, Organizational Behavior, and Leadership)

    Session 7: Final Presentations

    Question about the degree?
    Contact Bryan

    Bryan Husk
    Assistant Director
    Phone: (608) 265-0773
    Contact Bryan Husk, Assistant Director, M.S. in Biotechnology Program, UW-Madison
    Class of 2021 Schedule

    Fall 2019 | Spring 2020
    Fall 2020 | Spring 2021

    Class of 2022 Schedule

    Fall 2020 | Spring 2021
    Fall 2021 | Spring 2022

    Class of 2023 Schedule

    Fall 2021 | Spring 2022
    Fall 2022 | Spring 2023

    Class of 2024 Schedule

    Fall 2022 | Spring 2023
    Fall 2023 | Spring 2024