Master of Science in Biotechnology Program, UW-Madison

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Course Descriptions

Business Fundamentals for Biotechnology

Instructors:

  • Fabio Gaertner, Ph.D.
  • Martin Ganco, Ph.D.
  • Ben Seffrood M.B.A., M.S.
  • There are major challenges inherent in translating scientific discoveries into business success.

    This course explores how core business principles apply to the operation of biotechnology companies.

    You'll learn the difference between scientific and commercial opportunities and gain insights into the challenge of balancing product usefulness with positive return on investment.

    You'll learn how to assess a technology in terms of market and feasibility and use appropriate financial tools to evaluate investments and measure overall progress.

    You'll integrate what you've learned by conducting an opportunity assessment for a candidate technology.

    Here are some of the topics taught in this course:

    Session Topics from Fall 2017

    Session 1: Marketing Concepts; New Product Development and Marketing Biotech Products

    Session 2: History of Biotech; New Product Development and Marketing Biotech Products (cont'd)

    Session 3: Sources of Innovation

    Session 4: Types and Patterns of Innovation; Introduction to Financial Analysis, Financial Statements, Financial Benchmarking

    Session 5: Optical Distortion Case Analysis; Market Analysis and New Product Development

    Session 6: Developing Budgets and Analyzing Performance; Optical Distortion (revisited)

    Session 7: Final Presentation Day

    Question about the degree?
    Contact Bryan

    Bryan Husk
    Assistant Director
    Phone: (608) 265-0773
    bthusk@wisc.edu
    Contact Bryan Husk, Assistant Director, M.S. in Biotechnology Program, UW-Madison
    Class of 2019 Schedule

    Fall 2017 | Spring 2018
    Fall 2018 | Spring 2019

    Class of 2020 Schedule

    Fall 2018 | Spring 2019
    Fall 2019 | Spring 2020

    Class of 2021 Schedule

    Fall 2019 | Spring 2020
    Fall 2020 | Spring 2021