Business of Biotechnology: Contemporary Challenges and Applications

Year 2: Fall semester, 2 credits

Instructors
Phil  Greenwood

Phil Greenwood , Ph.D., C.P.A.
Lecturer
Wisconsin School of Business

R.D.  Nair

R.D. Nair
PricewaterhouseCoopers Professor of Accounting & Information Systems
Wisconsin School of Business

Richard  Schifreen

Richard Schifreen , Ph.D.
Vice President for Research Products
Mirus Bio Corporation

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Goals of the Course

This is the second in a series on business and management concepts. The first course in the "Business of Biotechnology" series provided a fundamental understanding of business issues and functional disciplines.

This course, "Contemporary Challenges and Applications," presents contemporary issues in the business of biotechnology where students apply challenging concepts critical to the success of modern biotechnology firms.

Course Format

The course will focus on important business and managerial issues facing individuals in the biotechnology industries. One of the biggest challenges facing managers and executives in the biotechnology area is to constantly remain creative and innovative. The first session will present concepts and develop skills to encourage "thinking outside the box."

While creativity and innovation are two significant proficiencies required in today’s dynamic biotech environment, the course also recognizes the importance of many other functional needs related to identifying, obtaining, and organizing/managing resources in building and sustaining a successful organization. Specifically, the CCA series will present the challenges related to specific functional areas in an organization – namely, product development, marketing, finance and accounting, management and leadership.